Gale Promotional Brochures and Clip

The Nineteenth-Century Collections Online Brochure, I think, is the most attracting of all. I liked in the NCCO how Gale built upon previous success with the ECCO to introduce its new success. The NCCO Brochure includes maps, images, manuscripts, pamphlets, music sheets and even photos of the actual process of digitizing. With this last feature I think the brochure establishes authenticity and devotion to what it is selling. The 19th Century British Library Newspapers Brochure obviously is a more specialized one with images of the actual printing of the 19^th newspapers and a photo of a boy who distributed them. Perhaps as the title of the coolection suggests, this brochure invites certain audience, not as wide of course as the NCCO. What is interesting here I think is that The following remark of Dr. Hobbs, from the review of the 19th Century British Library Newspapers Collections, links back to Musslle’s argument that digitizing enables us to encounter the past differently: “The well chosen geographical range of provincial newspapers and the sophisticated search facility have put an end to the needle-in-a-haystack problems of using newspapers as historical sources.” With the 19th Century UK Periodicals Brochure, I liked how it suggested titles for women, children and other genre of interest.  The promotional element here is not only inviting people to this periodical, but it is also directing them on specific titles of those periodicals, which might be familiar to the researcher and; therefore, is more convincing to join. This brochure also advertises for what’s coming, so I though this feature is commercially interesting as well. The clip we viewed also emphasizes on preservation and eliminating distances. The folks in the clip showed a keen interest and fascination of what they do, which I think is commercially beneficial. The specific promotional features, such as words search across the collections and the less time spent in finding the materials gives more time to thinking about it, all make Gale Collections worth joining. The arguments of the advantages of digitizing, such as the less physical hand touching the documents, the more time preserving it for the future, is also commercially beneficial. At the end, I think the clip really makes sense to both Gale and the field of digital humanities, since in reality, the physical document can be only handled by one scholar at a time, but with digitizing, this obstacle is a history.